It is quite unfortunate, infantile, petty and unprofessional for some ‘learned’ individuals with influential brands on social media to spark a controversial discussion with a destructive potential of bringing into disrepute the reputable image of the African University College of Communications, A.U.C.C.
This article is not to hold brief or justify Fella Makafui’s actions and inactions but rather to send a signal to the teeming youth of this country to accept positive change and encourage innovative ideas. Especially when it is coming from one of us.
Before you proceed, sit up because this journey is quite long.
In the last seven days, some mainstream media timelines and social media news platforms have been buzzing with budding actress and entrepreneur Fella Makafui’s visit to A.U.C.C to give a speech on entrepreneurship.
A reportage that simply lacked the professional ingredient named objectivity. Fella actually initiated the ‘Start Now Campus Tour’.
Unfortunately, none of the media entities and portals sought to cross checking facts surrounding the issue. Some Radio and Television Program hosts started a discussion on basis of a video snippet mischievously selected from the entire program meant to propagate mischief.
The wild discussions on the issue mainly focused on whether she is a qualified personality to be invited by A.U.C.C to speak on entrepreneurship?
However, the entities who misinformed the public failed to report that Fella Makafui put together professionals on her ‘Start Now Campus Tour’ to empower tertiary students in entrepreneurship.
The commentary was very denigrating on the image of the African University College of Communications and the person of Fella Makafui. Many tagged her as a misfit; slay queen, immoral and intellectually daft in the area of entrepreneurship.
Indeed, it is public knowledge that a number of entrepreneurs that are currently employing thousands of graduates were failures intellectually. I think the definition of education has not really gone down well with many educated youth of today.
Many confuse the ability to chew and pour information to pass examinations with the ability to put the same information to practical use in order to achieve a successful initiative that solves problems. To name one; Osei Kwame Despite was not a graduate when he built his business and media empire. He is currently employing graduates!
What is the basic definition of an entrepreneur?
On Google: ‘… this is a person who sets up a business or businesses, taking on financial risks in the hope of profit’
Now, is Fella Makafui an entrepreneur or not?
As a student, journalist and blogger who is still learning, I wish to state the facts as I have gathered in order to clear the ‘cobwebs’ of doubt forced into the minds of the masses by unprofessional media practitioners who chose sensationalism over objectivity.
Their actions negatively affected all parties involved in the issue especially the noble name of the African University College of Communications.
Setting the record Straight
For the record, A.U.C.C did not invite Fella Makafui to come and give a speech on Entrepreneurship.
Rather, management of Fella reached out to the executives of AUCC-SRC Women’s Commission to be given an opportunity to bring her entrepreneurship initiative dubbed ‘Start Now Campus Tour’ to be a part of the 2019 AUCC-SRC Women’s Week Celebration which had a theme that centered on entrepreneurship.
The executives of the AUCC-SRC after considering the caliber of resource persons Fella Makafui had put together for her entrepreneurship campaign found the initiative impactful and collaborated.
- Lecturer and Examiner at the Department of Marine and Fisheries, University of Ghana, Dr. Jandelina Angela Lamptey
- Ghana Police Service, Human Trafficking Department, COP Patience Quaye
- TV Personality and Lawyer, Ama Pratt
- Medical practitioner and Cervical Cancer Awareness Activist, Careen Agyeman Prempeh
On A.U.C.C Campus, after these personalities have finished engaging the students, Fella Makafui took her turn to also share her entrepreneurial experience. This is way different from giving a lecture or speech on entrepreneurship.
Before we continue, let me take you back a bit; do you remember that in 2018, tradingeconomics.com reported that; ‘unemployment rate in Ghana increased to 2.40 percent in 2017 from 2.30 percent in 2016?’ In the same year, it was reported by myjoyonline that more than 1.2 million persons from the ages of 15years and older are estimated to be unemployed. The Labour Force Survey Report explained that about 714,916 of the above figure are females representing 57.2 percent.’ Indeed how much has the figures been reduced.
Indeed, the above figures clearly prove there is a need for a strategic economy-related mechanism to reduce the number of unemployed youth.
Apart from the effort of politicians and government, there are very few influential personalities contributing profitably to lift the unemployment issues burdening this country.
Interestingly, majority of the youth in the above category condemned her entry into A.U.C.C without justifiable reasons.
Fella Makafui the acclaimed ‘misfit and morally corrupt’ budding actress and entrepreneur decided to put together some resource persons to encourage and empower some tertiary students to embrace entrepreneurship in order not to add up to the staggering unemployment rates.
Unfortunately, some social media users, media entities and bloggers who did not patronize the program, chanced on a video mischievously edited from a response Fella Makafui gave to one of the students during the seminar and blew it out of proportion.
The untoward approach led to many misguided reactions that sought to dent the image of the African University College of Communications. We must sometimes watch before we leap. It is obviously very wrong to judge a book by its cover or comment on issues without having enough details. It does not hurt to crosscheck facts before commenting on issues.
At least the same ‘misfit’ Fella Makafui arranged for resourceful individuals to empower the young ones and we chose to demoralize her efforts because of maybe some bad decisions or steps she took in the past. Everyone deserves a second chance in life because there is none infallible. We all have our inefficiencies and imperfections, the difference here is it is not yet out on the streets of social media to attract a troll.
We have nurtured a culture of destructive criticism that kills the victim rather than helping them transform positively.
How did we manage to attain such destructive qualities as discerning people? Maybe we should learn to criticize constructively and embrace the ‘fallen’ when they finally ‘rise’ to live and do well.
I personally felt that most of us confuse personalities when issues like this come up. Fella Makafui is an actress and a showbiz person but she did not visit A.U.C.C in that capacity. She was welcomed as a budding entrepreneur with a laudable Change initiative.
To the point that many raised about Fella Makafui’s brand that makes her a wrong option to champion an entrepreneurship course, I beg to differ;
I do not believe that once people make wrong choices and decisions in life then they are condemned or doomed for good. I believe in the power of the word ‘CHANGE’.
Fella started gaining attention as a cast in ‘YOLO’ that went viral. She played a role that made it easy for her to be noticed. It was my first time encountering her.
As a person who understands the arts and have followed showbiz for a while, I know most of the things considered to be morally awkward in our Ghanaian societies are acceptable in showbiz both locally and internationally.
Most of the issues that were raised about Fella that has to do with her relationship, dressing and posture on social media are what is heavily patronized in the showbiz industry. Interestingly, she is one of the few that has over a million followers on social media. What are they following?
Who are majority of her followers? Who patronizes her wine, outfits and the eyelash brands she keeps advertising on her pages? Is Fella not the same young lady that organized a get-together for widows and shared gifts to them last Christmas? This news did not go viral unfortunately.
If we don’t change the way we criticize our very own when they err, we would end up killing a lot of initiatives that can help us grow one way or the other.
The western showbiz socialites who are sometimes invited to come and grace our august occasions, do the unimaginable, yet we purchase their brands and other commodities they put on the market. From clothing to the very craft they promote.
My views are not to encourage lifestyles that are not morally upright. I only seek to spread the message of open-mindedness that allows one to see better, the greater good in another than their mistakes or imperfections.
Remember, Alvin Toffler once said; “The illiterate of the 21st Century will not be those who cannot read and write but those who cannot learn, unlearn and relearn.”
I wish all women making a Postive change in the world a Happy “International Women’s Day” especially Fella Makafui.
By: Listowell Acquaye